Marketo out did themselves by creating an inspirational, amazing gathering for the marketing nation! We were wow’d by the conference, the content and the passion of the attendees! A few highlights:
- Alison Levine – We didn’t know who she was and now we own her book. Alison shared her lessons in business and life in general as learned while climbing Everest – twice!
- Will Smith – can’t say enough about him…and he showed up at the club!
- Some of our favorite sessions were:
- RTP (real time personalization) - how it works including in-system demo.
- Tips and Tricks - Jeff Shearer and Adam New-Waterson gave some great advice to relieve some frustration, check them out!
- Joe Chernov – always nice to see an old face! His perspective on the rise of ABM and where/when it’s appropriate was on point.
What did you think?