Even ice and rain couldn’t keep the DC Eloqua fans from a great gathering on Tuesday! Our gracious Oracle hosts provided a fancy room, yummy eats and an ultra-informative session led by Thamina Christensen.  Among the goodies she shared were:

• Program Canvas – When they launched E10, we all wanted to know “what about Program Builder?” Well, here’s the answer!
• A/B Campaign testing – They’ve added A/B campaign testing to simple campaigns.
• Mobile Responsive Profiler – With click to call functionality.
• AppCloud – New framework for the app cloud (formerly cloud connectors), allowing much faster processing of data.
• Reporting API – Making it easy to pull Eloqua data to another data warehouse or BI tool.

We also had a great how-to presentation by Jen Taylor on Custom Data Objects – how to use them, how to upload data into them and a bunch of Hot Tips to speed up your learning curve.

All of the great content was followed by some interactive discussions where Q&A with Thamina was the clear popular choice.  Some drinks and catching up rounded out another successful DC Eloqua user group.  Stay tuned for information on our next session in April!

Visit the Washington DC Area Eloqua User Group on Topliners and LinkedIn to stay informed on the details of our next meeting!