Here’s a cool and interesting infographic about the level of trust that consumers have for different industries, when it comes to sharing their personal data.

A couple of relevant outcomes for marketers:

72% of respondents felt that email communications and online promotions do not speak to their needs.
… Read More

It seems like we’re always posting the “top 10 tips” for enhancing your marketing campaigns, but this one stands out.  We love all of the recommendations, and here are our favorites:

1.  It’s all about delivery, verification, and bounce reduction.
Permission-based lists and clean data have the best chance of getting … Read More

How do you rise above the rest and get noticed among competitors in the social media space? Learn tips like posting images to Facebook to increase engagement or adding an infographic to your website.

Social technology is making it easier and more important for businesses to engage with customers.  It’s not just about listening to what your customers are saying on Facebook, but opening a real dialogue, and taking feedback into account for product development and marketing.

A great piece from this … Read More

Check out this interesting article from Marketing Profs, about the benefits of adding social sharing icons to emails.

Apparently, the click-through rate of the average email is 2.4% without social sharing icons.  Add the icons, and the click-through rate jumps to 6.2%!  That’s an incredible … Read More

First, what is SoLoMo? Social + Local + Mobile. The convergence of these three digital marketing assets has created some unique usage of technology. Learn more in this two part article…. Read More