Have you optimized your mobile marketing strategy for the upcoming holiday season?

Now is the time to make sure your website and marketing materials are optimized for mobile shoppers.  More and more consumers are using mobile devices for their shopping needs.  According to a 2015 DirectBuy infographic “82% of smartphone users … Read More

The world is changing and we, as marketers, know this best. Some critics have touted that email is dead or dying, but the numbers are telling us otherwise. The fact is, email is still in its prime and doesn’t look like it’s going anywhere. What is changing, however, is where … Read More

A new article from MarketingProfs outlines how you can master mobile marketing with three easy principles: immediacy, simplicity, and context.

Immediacy:  According to Google, 63% of mobile search-triggered actions happen within one hour of the initial search.  Ensure your marketing efforts target not only your audience, but also their devices.  People … Read More

A new study conducted by the Platt Retail Institute and the American Marketing Association has identified some really interesting points about budget allocation in marketing.

The study compared the budget allocation of 11 different marketing channels, to their perceived ROI and importance.

The study suggests that marketers are spending too … Read More

First, what is SoLoMo? Social + Local + Mobile. The convergence of these three digital marketing assets has created some unique usage of technology. Learn more in this two part article…. Read More