Check out this interesting post on the Eloqua blog, about the intricacies of infographics.  Sixteen experts give their opinions on what makes an infographic work.  We like this response:

“A good infographic compellingly communicates the maximum amount of data in the least amount of space. Too … Read More

A new study conducted by the Platt Retail Institute and the American Marketing Association has identified some really interesting points about budget allocation in marketing.

The study compared the budget allocation of 11 different marketing channels, to their perceived ROI and importance.

The study suggests that marketers are spending too … Read More

A new study by social intelligence company, Syncapse, calculated a single Facebook friend’s value for a brand at $174.17!  This is a 28 per cent increase since 2010!

Still wondering whether it’s worth investing in your company’s social media presence?  Check out the full article … Read More

Here’s a great article from Pardot about keeping your website and marketing content customer-focused.  The main points?

1.  Do a quick Google search about your industry, and look at the common phrases that people are searching.  This is the content they’ll find helpful!

2.  Look … Read More

Charts and graphics deliver powerful messages. Check out these charts produced by Eloqua for Modern Marketers.

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