Here’s an interesting article about whether marketing automation software is essential for lead nurturing.

Our favorite point in favor of automation technology is that it gives marketers the ability to create automated, triggered, multi-step campaigns, which can take lead nurturing to a whole new level.  Sure, you can run … Read More

Check out this fun infographic from Marketo, and learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology, have paved the way for modern marketing as we know it today.Evolution of Modern Marketing Automation was created by the Marketo Marketing Automation … Read More

We all make mistakes every day that we aren’t aware of.  These silent mistakes can be very dangerous! Learn 5 great tips about mistakes you might be making.

1) Don’t settle for content on landing pages that you think looks good. Get lots of opinions. Remember, your client is the one … Read More

Technology has changed the way we do our jobs as Marketers. Have you embraced the new, modern world of marketing? Read more about 12 areas of internal and external influence on modern marketers today.

Email performance benchmarks are a stat most companies look for at least once per year. Where do you stack up against your industry? And how does your industry compare to others?

Are you properly leveraging personalization in your emails? Seems Dear First Name is much less influential than personalized product recommendations. Learn more.