Here’s a great article from Pardot about keeping your website and marketing content customer-focused.  The main points?

1.  Do a quick Google search about your industry, and look at the common phrases that people are searching.  This is the content they’ll find helpful!

2.  Look at your language choices – begin sentences with a call to action, rather than what you’re trying to sell.

3.  View your website as a resource, and organize its structure with that in mind.

Which website do you think is the most customer-centric?