Do you remember? The process needed when identifying, implementing, and then ramping up a marketing automation platform is a huge undertaking by itself.  But setting up your system is not enough; once you have the platform, you need your team to … Read More

Inheriting a Marketing Automation Platform (MAP)
Have you inherited a MAP?   It is a challenge in-itself to birth a MAP at an organization – by that, we mean be the first to implement MA at a company. However, it is another challenge … Read More

The best of the MarTech space came together in San Jose, April 3-5.  Scott Brinker, VP Platform Ecosystem at HubSpot and editor at chiefmartec.com, rolled out the 2019 landscape.

For the first time, the level of year over year growth was quite minimal – 3% growth and 4.7% churn.  So … Read More

It is spring conference season! Whether you went to the Adobe Summit, Oracle Modern CX or another marketing conference this season, it is busy times! We wanted to share some key takeaways unique to each conference, and the commonalities we found, … Read More

If you haven’t learned the art of “sparking joy” in your life through the organization of your clothes and other household items, you must not have been on social media or Netflix recently. It’s all the rage! Marie Kondo gives viewers a process to basically clean and purge their … Read More

Come speak with an expert! Challenge us with your current MarTech struggles and earn a free system audit with a hole in one!  Our CEO and Founder, Carly Schrager, will be at our booth to talk through any challenges you are facing. Catch up on what’s happening with MarTech, and … Read More