Marketing automation has revolutionized the way businesses market to their customers. By automating repetitive tasks and workflows, marketing automation helps businesses save time and money, improve the customer experience, and boost marketing results.
Now, artificial intelligence (AI) and machine learning … Read More
How businesses interact with their customers changes constantly. Marketing strategies are always evolving, and one trend that we have seen on the rise in recent years is conversational marketing.
What exactly is conversational marketing? It’s … Read More
It can prove challenging to get the most out of your Eloqua instance, but the recent release notes can drive you closer towards mastering database health strategy.
What’s this we hear? You don’t have time to … Read More
The 2023 Adobe Summit was held in Las Vegas, marking the first in-person event in three years! While Adobe has many exciting new technologies coming out, some of the most exciting new features—like Adobe Sensei GenAI—are coming to … Read More
We receive tons of emails every day—from colleagues, retail companies, newsletters, and more. So we know that as our clients start using automated email campaigns in their marketing efforts, they need to fight for attention. Email preference centers … Read More