Social technology is making it easier and more important for businesses to engage with customers.  It’s not just about listening to what your customers are saying on Facebook, but opening a real dialogue, and taking feedback into account for product development and marketing.

A great piece from this … Read More

Start by first understanding both the customer persona and lifecyle. Think outside the box of email opens and time frames and put your self in the decision process of the customer. Focus on number of page views or number of forms completed to simplify the communication process. … Read More

You probably already know that one of the most important parts of a marketing email is the subject line.  It has to be interesting enough to grab the reader’s attention, of course, but it also needs to prevent the email from being identified as spam.

Here is a … Read More

Check out this great article from Eloqua, that provides tactics for reclaiming your lost contacts, both bouncebacks and unsubscribes.

The article covers the four types of lost contacts: Soft Bounce, Hard Bounce, List Unsubscribe and Global Unsubscribe; and lists some really great strategies for … Read More

Here is an interesting article to kick off your day.

A study published by Lenskold Group / Pedowitz Group in 2012 indicated that companies using marketing automation report increases in leads, sales and revenue metrics.

Over 60% reported better quality leads generated and passed to sales, and almost half … Read More

Check out this interesting article from Marketing Profs, about the benefits of adding social sharing icons to emails.

Apparently, the click-through rate of the average email is 2.4% without social sharing icons.  Add the icons, and the click-through rate jumps to 6.2%!  That’s an incredible … Read More