A recent post on the Eloqua blog highlighted some key strategies for maximizing your marketing automation investment. The strategies focus on three key areas for success:

Prove the value of adopting marketing automation, before a tool is selected. Focus on specific benefits and process improvements. Involve key stakeholders in … Read More

According to the latest Epsilon 1Q 2014 Email Trends and Benchmark Report, we’re experiencing a 6% increase in email open rates over last year to the tune of 32.9%. Excellent, right?  Not so much…

Click-through rates aren’t fairing as well.  They have currently hit a low point at 4.3%. … Read More

Scenario: You’re working on getting a campaign off the ground in Eloqua. The deadline is early next week. The weekend is quickly approaching and disaster strikes…an “eloquirk” rears its ugly head. And, of course it’s something you have never encountered. You need support, but not just regular support. You need … Read More

Sure, “social” has been a hype word for some time now. We’ve seen the icons, tags, and ads. What shocks me is that after all this time, social marketing is still not being done properly. It astounds me that most companies are doing social just because everyone else is.

Let me … Read More

We hope you all had a great 4th of July weekend, and are enjoying summer! We stumbled across an interesting collection of marketing automation stats for 2014, and thought we’d share a few of the more surprising and interesting ones. (Incidentally, the article also confirms what we’ve been … Read More

Happy (almost) 4th of July!  We’re kicking off the long weekend with great links from around the web about content marketing.  Enjoy!

From MarketingProfs, a cool infographic about why your awesome content may not be going viral
From B2C, some content marketing lessons you don’t want to learn … Read More