It’s that time of year, everyone!  Fall has officially arrived, and we’re counting down the days until Thanksgiving.  If you haven’t already started thinking about how your team will tackle your holiday marketing, now’s the time!  We’re seeing some great tips and ideas for … Read More

We want to extend a huge thank you to Oracle for hosting another great Modern Marketing Tour event in DC last week!  The DR team and the DR Diva had such a great time seeing so many familiar faces and meeting … Read More

A recent post on the Eloqua blog highlighted a topic that we care about deeply – marketing data analysis.  As we’ve said before, when you are using a marketing automation platform, it’s easy to be overwhelmed by the amount of data at your fingertips.  However, using that data … Read More

Often there is a perception that marketing automation systems give your marketing efforts a robotic or mechanical vibe. (Think Robodial!) But a great article on the B2C blog details why MA systems help you achieve the exact opposite, by adding a human element to your customer interactions without … Read More

Most of the DRs work remotely, and although it can sometimes be tough to communicate in business hours (our team meetings span 15 time zones!) it always reminds us of how technology has brought us closer together.

Given our global outlook, it occurred to us that it would be interesting to … Read More

The world is changing and we, as marketers, know this best. Some critics have touted that email is dead or dying, but the numbers are telling us otherwise. The fact is, email is still in its prime and doesn’t look like it’s going anywhere. What is changing, however, is where … Read More