The most progressive marketing companies gathered in Orlando last week for the SiriusDecisions (SD) Summit 2014 #SDSummit.  Definitive Results was so excited to be part of the discussions this year.  Some highlights of the summit include:

The ever-evolving SD waterfall earned an update this year.  SD has assigned personality types to … Read More

Sure, Marketing Automation awareness is being hyped up seemingly everywhere you look, but it’s hardly just hype. There are galaxies of lengthy articles out there in the webiverse that will explain the full potential of marketing automation, but are you maxing out that potential?

Here are a few statistics that are … Read More

Good morning, and welcome to this week’s Link Love!  Today we continue this week’s lead nurturing theme with some great content from around the web – enjoy!

A Definitive Results post from earlier this week, Lead Nurturing for “Definitive” Results
From the B2C blog, 5 lead nurturing mistakes to avoid
From … Read More

Did you know that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost? (Forrester Research).

Sometimes as marketers, our vision gets blurry or even clouded. There’s so much going on in our daily grind that we sometimes lose focus of our end goal. … Read More

I went to the Austin Modern Marketing Tour on April 24.  In a nutshell, it was very good and I’d recommend it to any Texans (and surrounding state Modern Marketers).  I left it excited to implement new ideas here at DR and we have!  You’ll see a shift in our … Read More

Friday has finally arrived!  Welcome to this week’s Link Love, where we’ll share great links from around the web about social media marketing.  Enjoy!

From CMS Wire, for marketers the ‘most popular’ social media doesn’t = ‘most satisfying’.  (Great article, definitely worth the read!)
From MarketingProfs, 6 newbie tips … Read More