Definitive Result specializes in the selection, strategy, optimization, and execution of MarTech platforms including but not limited to Eloqua, Marketo, Hubspot, Salesforce Marketing Cloud and Pardot. We provide best practice recommendations and roadmaps to maximize your marketing … Read More

Just like developing that face-to-face relationship with a friendly “hello”, marketers need to do the same by sending a welcome message. Not only is it a best practice, but it is one of the highest rated messages. Those who read a welcome message tend to read other messages at a … Read More

Are you having trouble selling the benefits of a Marketing Automation system to your management team, because you are already using a CRM system? A recently-released white paper from Marketo addresses some common problems that CRMs can’t solve on their own, and describes the benefits of combining CRM … Read More

Good morning, and welcome to this week’s Link Love!  Today we continue this week’s lead nurturing theme with some great content from around the web – enjoy!

A Definitive Results post from earlier this week, Lead Nurturing for “Definitive” Results
From the B2C blog, 5 lead nurturing mistakes to avoid
From … Read More

Did you know that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost? (Forrester Research).

Sometimes as marketers, our vision gets blurry or even clouded. There’s so much going on in our daily grind that we sometimes lose focus of our end goal. … Read More

Here’s an interesting article about whether marketing automation software is essential for lead nurturing.

Our favorite point in favor of automation technology is that it gives marketers the ability to create automated, triggered, multi-step campaigns, which can take lead nurturing to a whole new level.  Sure, you can run … Read More