Happy Friday, everyone, and welcome to this week’s Link Love!  Today we’re sharing some great links from around the web about what’s new in marketing automation.  Enjoy!

• A Definitive Results post from this week, with a review of the Eloqua Modern Marketing Tour in Austin, TX
• From Software Advice, an overview of the “BuyerView 2014” study about how customers use and choose marketing automation software
• From Social Media Today, the 7 deadly sins of marketing automation (complete with cute animation)
• From the Content Marketing Institute, 3 marketing automation tactics that are vital to success
• From Eloqua, 5 steps to using marketing automation for improved conversion knowledge

Have a great weekend!