Tag: reporting

A recent post on the Eloqua blog highlighted a topic that we care about deeply – marketing data analysis.  As we’ve said before, when you are using a marketing automation platform, it’s easy to be overwhelmed by the amount of data at your fingertips.  However, using that data … Read More

Feeling overwhelmed by reporting?  Does your CEO want reports you don’t know how to set up?  Take some deep breaths and follow the sage advice of Maria von Trapp… “Let’s start at the very beginning…a very good place to start.”

As with many areas of marketing automation, reporting is a deep … Read More

It’s important to understand the decision or reason behind the report before running it. This question will help to get leaders and executives to make the right decisions with the right data.