Marketing Automation Platform Ultimate Maintenance Guide

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How many times have you stared into the tangled abyss of your kitchen junk drawer or your bedroom closet and thought, “There has to be a better way”?

You might have the same feeling about your marketing automation platform (MAP). You’re not alone. Many organizations struggle to keep their MAPs clean and organized.

But this leads to several problems—just like the kitchen junk drawer! You waste time looking for things, you can’t keep track of what you have, you end up with two (or three) of the same thing, and it’s just plain frustrating.

The good news is that there is a better way. You can clean up your MAP and follow maintenance best practices to keep it organized.

A sneak peak of what’s inside our guide…

  • Steps to Keep Your Marketing Automation Organized
  • Our 5 key recommendations for keeping your MAP clean and organized.

  • MAP Maintenance Checklist
  • Your handy checklist for monthly, quarterly, and annual maintenance.

  • MAP Naming Conventions Best Practices
  • Our best practices for naming your assets so that they’re consistent, clear, and easy to find.

  • Keeping Your MAP Data Clean
  • The 3 steps to follow to clean up your data—and keep it that way.