Congrats — you’re ready to take the next step in your marketing maturity by investing in a marketing automation platform. But which MAP should you choose? It’s a question our team hears quite often, and it’s a loaded one: the answer ultimately depends on you.

The Definitive Results Marketing Automation Comparison guides walks you through a series of blog posts, infographics, and charts introducing you to the four most popular MAPs on the market: Eloqua, HubSpot, Marketo, and Salesforce’s Marketing Cloud Account Engagement.

A sneak peak of what’s inside our guide…

• Which Marketing Automation Platform Should We Choose?

It’s a question our team hears quite often, and it’s a loaded one: the answer ultimately depends depends on what you’re looking for. We’ll walk you through what to consider in making your decision.

• The Core Four: Explained

What are the most popular marketing automation platforms on the market and how do they market themselves?

• The Core Four: Compared

Find out how the four most popular platforms compare in terms of capabilities, use cases, and more.

• We Chose a Marketing Automation Platform, Now What?

A successful launch will require change management, learning, analytical thinking, creativity, a bit of courage — and good planning.