Adoption of marketing automation tools has increased significantly in the last 10 years. Companies who reap the biggest rewards from their MAP not only progress on the marketing maturity spectrum but also figure out how other departments can benefit from the tool.
While these platforms are created for marketing, they are also well-equipped communication automation tools, and this means they can help beyond just your marketing needs!
Here are some areas where leveraging automation yields successful:
Lead Gen – Reminder to evaluate the level of automation you are actually using here – do you have a proper nurture strategy designed and implemented?
Customer Lifecycle – Although more common now, make sure you are covering the full customer lifecycle to include on-boarding, success, advocacy, renewals, winback and more.
Logistics – Support, billing, procurement, and product teams all have communication needs with prospects and customers – many of those communications have trigger events and semi-standard communications.
Internal Communications – Definitive Results has been really creative with clients to create out-of-the-box employee on-boarding programs to help employees get acquainted with their new company, meet the key players, get to know their work environment, etc. We’ve even built subscription management forms for employees to manage their communication preferences!
Don’t feel bad if you can’t check all the boxes. Fully leveraging your automation tool takes a lot of time, a few hands, and some creative thinking! However, if you’re ready to implement automation strategies, download our Marketing Automation Executive Toolkit today to get started on the right foot!
If your questions are still unresolved you can always contact us anytime!