Will has over 13 years of experience in Marketing Strategy, Operations, and Analytics. He has an extensive background in all things digital, including experience as a Head of Marketing, and enjoys transferring knowledge and building efficient and scalable solutions using a psychological approach to marketing strategy.

Prior to joining Definitive Results, Will has worked in-house and as a consultant at a variety of companies, including Fortune 500 Brands and start ups, in the technology, financial, health, entertainment, and gaming industries. He has ‘seen it all’ in the marketing and sales operations world and enjoys using his experience to build custom solutions for businesses.