Senior Consultant – Joe Yosten
Joe is a Senior Marketing Automation Consultant at Definitive Results with 15+ years of experience in marketing (inbound, outbound, product), marketing strategy, and automation. Joe has worked in the B2B, B2C, and non-profit industries, primarily in marketing and secondarily in operations. In addition to marketing automation platform knowledge, his expertise includes copywriting, campaign creation, event management, and demand generation.
Joe was first introduced to marketing automation platforms in 2014, using Eloqua. At another position, he used Pardot, HubSpot, Eloqua, and Marketo in a span of 5+ years’ time, both as a marketing user and implementation project team member. He also has a background using Salesforce.
Joe attended the University of Nebraska – Lincoln (Bachelors, Marketing) and the University of Missouri – St. Louis (MBA, Marketing).