What started off as managing the email program and digital strategy for an international architecture and design firm led Ally Diaz to marketing automation. Her determination, discernment, scrappiness, and sense of humor served as guideposts for her 6+ years of experience as a marketer.

Ally loves that humans are at the center of marketing automation, whether it be lead nurturing, database management, generating new leads, workflows, or building relationships with colleagues and clients. She considers herself to be a learner and a teacher, and she loves building her knowledge base, while also educating others.

In her free time, Ally enjoys writing, building Legos, true crime, paddle boarding, and hiking. Ally spends her weekends going to museums, exploring the beautiful cities and historical sites of California, and connecting with her friends and family. Or, by enjoying the great indoors by eating snacks, watching Mad Men, and reading.