Nearly every marketing professional is looking for ways to better incorporate marketing automation into their daily activities. Whether it is a repetitive task or to create customized marketing campaigns for prospective customers, Marketing Automation can help. However, to truly understand what is and isn’t working for your marketing … Read More
We have identified that there are five key requirements you need to know about the California Consumer Privacy Act. Be sure to seek legal counsel and be aware that requirement violations include penalty thresholds that may expose large California-based businesses to substantial risk.
Both organizations with … Read More
What’s an Internet Cookie?
Internet cookies are used by web sites to remember visitors and support a more personalized web site experience (among other things). When using marketing automation platforms (MAPs) like Eloqua or Marketo, for example, tracking scripts are added to your web site to enable the MAP to track … Read More
Maybe you didn’t follow our guidance in Ideas for Summer Wins – now Labor Day has passed, the beach trips are over…and you have goals to achieve in the 4 short months before 2019 is over! Don’t panic – we got you! The year is not a loss – … Read More
Sure, “social” has been a hype word for some time now. We’ve seen the icons, tags, and ads. What shocks me is that after all this time, social marketing is still not being done properly. It astounds me that most companies are doing social just because everyone else is.