Tag: social media

Social technology is making it easier and more important for businesses to engage with customers.  It’s not just about listening to what your customers are saying on Facebook, but opening a real dialogue, and taking feedback into account for product development and marketing.

A great piece from this … Read More

Check out this interesting article from Marketing Profs, about the benefits of adding social sharing icons to emails.

Apparently, the click-through rate of the average email is 2.4% without social sharing icons.  Add the icons, and the click-through rate jumps to 6.2%!  That’s an incredible … Read More

A new study conducted by the Platt Retail Institute and the American Marketing Association has identified some really interesting points about budget allocation in marketing.

The study compared the budget allocation of 11 different marketing channels, to their perceived ROI and importance.

The study suggests that marketers are spending too … Read More

First, what is SoLoMo? Social + Local + Mobile. The convergence of these three digital marketing assets has created some unique usage of technology. Learn more in this two part article…. Read More

Learn 5 key ways you should be using your marketing automation system. Are you utilizing these tips currently? How can we help you to better utilize your system?