Our latest post discussed how marketers must change their strategies to survive in the “Age of the Customer”. A large number of these customers will be members of “Generation Z”. Who are Gen Z exactly? Many of us are raising them now! These are … Read More
How does the DR team stay on top of the latest trends? Learning from and networking with our peers! We’ve compiled a list of marketing events from coast to coast (and Vegas a few times) that will surely provide excellent opportunities to join with the best of modern marketers across … Read More
GoldieBlox is inspirational in many ways. As the mom of two girls, the product struck a chord with me. But there’s more than the product showing my girls that engineering isn’t just for boys – the company has a great story…and … Read More
A new article from MarketingProfs outlines how you can master mobile marketing with three easy principles: immediacy, simplicity, and context.
Immediacy: According to Google, 63% of mobile search-triggered actions happen within one hour of the initial search. Ensure your marketing efforts target not only your audience, but also their devices. People … Read More