Our latest post discussed how marketers must change their strategies to survive in the “Age of the Customer”. A large number of these customers will be members of “Generation Z”. Who are Gen Z exactly? Many of us are raising them now! These are … Read More

How does the DR team stay on top of the latest trends? Learning from and networking with our peers! We’ve compiled a list of marketing events from coast to coast (and Vegas a few times) that will surely provide excellent opportunities to join with the best of modern marketers across … Read More

GoldieBlox is inspirational in many ways. As the mom of two girls, the product struck a chord with me.  But there’s more than the product showing my girls that engineering isn’t just for boys – the company has a great story…and … Read More

Friday has finally arrived!  Welcome to this week’s Link Love, where we’ll share great links from around the web about social media marketing.  Enjoy!

From CMS Wire, for marketers the ‘most popular’ social media doesn’t = ‘most satisfying’.  (Great article, definitely worth the read!)
From MarketingProfs, 6 newbie tips … Read More

A new article from MarketingProfs outlines how you can master mobile marketing with three easy principles: immediacy, simplicity, and context.

Immediacy:  According to Google, 63% of mobile search-triggered actions happen within one hour of the initial search.  Ensure your marketing efforts target not only your audience, but also their devices.  People … Read More

The holidays are upon us, and this is a perfect time to pick up some marketing ideas and tricks for next year.

First in our lineup of holiday reads – a handy list of social media marketing tips from Eloqua.  We like the idea of posting more photos to … Read More