The world is changing and we, as marketers, know this best. Some critics have touted that email is dead or dying, but the numbers are telling us otherwise. The fact is, email is still in its prime and doesn’t look like it’s going anywhere. What is changing, however, is where … Read More

Are you having trouble selling the benefits of a Marketing Automation system to your management team, because you are already using a CRM system? A recently-released white paper from Marketo addresses some common problems that CRMs can’t solve on their own, and describes the benefits of combining CRM … Read More

Writing fresh and inventive marketing content can be troublesome and sometimes downright grueling. As marketers, we are always looking for unique ways to get our messages across, whether for our latest campaigns or our company blogs. We launched the DR blog almost two years ago, and we still find it … Read More

We can’t stop talking about a recent post on the Celerity blog, about embracing “lovable imperfection.”  The argument is that in the insanely fast-paced world of marketing and technology, we simply don’t have the time or resources to be perfectionists anymore.  Not only do we, as marketers, need … Read More

If there is one consistent about marketing audiences, it’s that they are ever-changing.  However, it is not every year that a new generation enters the scene.  It is exciting to see how a new group of adults has grown and evolved considering the environment that surrounded their formative years.  Generation … Read More

A recent post on the Eloqua blog highlighted some key strategies for maximizing your marketing automation investment. The strategies focus on three key areas for success:

Prove the value of adopting marketing automation, before a tool is selected. Focus on specific benefits and process improvements. Involve key stakeholders in … Read More