Our latest post discussed how marketers must change their strategies to survive in the “Age of the Customer”. A large number of these customers will be members of “Generation Z”. Who are Gen Z exactly? Many of us are raising them now! These are … Read More
The marketing world continues to try to find ways to remain relevant to consumers in what Forrester is calling the “Age of the Customer”. In this digital era, empowered customers have real-time access to extensive information about a company’s products and services, as well as reputation and pricing. As a … Read More
How does the DR team stay on top of the latest trends? Learning from and networking with our peers! We’ve compiled a list of marketing events from coast to coast (and Vegas a few times) that will surely provide excellent opportunities to join with the best of modern marketers across … Read More
We are always seeking cool examples of marketing automation in action. This post provides great insight into how the Obama administration uses marketing automation for campaign efforts! The best part about the post is that it highlights the notion that the success of … Read More
We all try to make resolutions for the new year. Go to a gym after work and you’ll see how many people have vowed to exercise! As with diet and exercise, your marketing automation new year’s resolutions shouldn’t just be a January fad.
Hopefully you followed our advice and have already … Read More