The first Modern Marketing Tour stop was in Atlanta last week. As a longtime Eloqueen, I was very interested to see what the new tour would be like now that the Oracle acquisition has more firmly taken hold. Here is Definitive Results’ take on the first tour stop:
You may have heard the buzz, Canada is creating its first Anti SPAM law. Unlike the CAN SPAM we’re used to which only covers email, Canada’s Anti Spam Legislation aka CASL covers Commercial Electronic Messages (CEM):
Email
SMS
Instant Messages
Social Media postings such as ‘tweets’
Some voice communications
A recent post on the Eloqua blog identified the best Eloqua reports for measuring your lead scoring efforts. There are also several data and modelling tips that we found very helpful.
Reports:
#MQLs by Lead Score and Geography
#MQLs Converted by Lead Score
#MQLs Rejected by lead Score
A new article from MarketingProfs outlines how you can master mobile marketing with three easy principles: immediacy, simplicity, and context.
Immediacy: According to Google, 63% of mobile search-triggered actions happen within one hour of the initial search. Ensure your marketing efforts target not only your audience, but also their devices. People … Read More
Here’s a great article from MarketingProfs with some reminders about engaging your audience, and building customer profiles and relationships.
We appreciated the tips on being strategic about the information you gather from customers. In short – don’t ask for information you’re not going to use. Only ask about … Read More
Here’s another helpful holiday read – a 6-step plan for responding to negative social media comments. This will be especially relevant for those who are hoping to increase their social media presence in 2014!