Happy Friday, and welcome to this week’s Link Love!  Today we’re featuring great links from around the web about email subject lines.  Enjoy!

A previous Definitive Results blog post, about why you need to do A/B testing
From the B2C blog, the 5 most overused phrases in email subject lines
From … Read More

Sure, Marketing Automation awareness is being hyped up seemingly everywhere you look, but it’s hardly just hype. There are galaxies of lengthy articles out there in the webiverse that will explain the full potential of marketing automation, but are you maxing out that potential?

Here are a few statistics that are … Read More

Good morning, and welcome to this week’s Link Love!  Today we continue this week’s lead nurturing theme with some great content from around the web – enjoy!

A Definitive Results post from earlier this week, Lead Nurturing for “Definitive” Results
From the B2C blog, 5 lead nurturing mistakes to avoid
From … Read More

Did you know that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost? (Forrester Research).

Sometimes as marketers, our vision gets blurry or even clouded. There’s so much going on in our daily grind that we sometimes lose focus of our end goal. … Read More

So you’re knee deep in tracking all of your crucial marketing metrics and rates. You’ve compared those rates with industry benchmarks. You discover that you are average in some areas, lower in others, possibly leading your industry in some (woohoo!). As a modern marketer, what’s the question you should be … Read More

A great new post on the B2C blog outlines 8 reasons why marketing automation fails.

Don’t let these common pitfalls get in the way of your marketing automation success.  We know about these challenges, and more importantly – how to overcome them.

We don’t let our clients fail with marketing … Read More