Sure, “social” has been a hype word for some time now. We’ve seen the icons, tags, and ads. What shocks me is that after all this time, social marketing is still not being done properly. It astounds me that most companies are doing social just because everyone else is.
We hope you all had a great 4th of July weekend, and are enjoying summer! We stumbled across an interesting collection of marketing automation stats for 2014, and thought we’d share a few of the more surprising and interesting ones. (Incidentally, the article also confirms what we’ve been … Read More
Feeling overwhelmed by reporting? Does your CEO want reports you don’t know how to set up? Take some deep breaths and follow the sage advice of Maria von Trapp… “Let’s start at the very beginning…a very good place to start.”
As with many areas of marketing automation, reporting is a deep … Read More
Sometimes in marketing, it’s very easy to get ahead of ourselves. We live in a world of hurry-up and wait or more likely wait and then hurry-up! We wait on budgets, executive decisions, compliance, etc. Then we get the green light and suddenly we are in a hurry to get … Read More