A new study conducted by the Platt Retail Institute and the American Marketing Association has identified some really interesting points about budget allocation in marketing.

The study compared the budget allocation of 11 different marketing channels, to their perceived ROI and importance.

The study suggests that marketers are spending too … Read More

First, what is SoLoMo? Social + Local + Mobile. The convergence of these three digital marketing assets has created some unique usage of technology. Learn more in this two part article…. Read More