A great new post on the B2C blog outlines 8 reasons why marketing automation fails.

Don’t let these common pitfalls get in the way of your marketing automation success.  We know about these challenges, and more importantly – how to overcome them.

We don’t let our clients fail with marketing … Read More

A new article from MarketingProfs outlines how you can master mobile marketing with three easy principles: immediacy, simplicity, and context.

Immediacy:  According to Google, 63% of mobile search-triggered actions happen within one hour of the initial search.  Ensure your marketing efforts target not only your audience, but also their devices.  People … Read More

Here’s a great article from MarketingProfs with some reminders about engaging your audience, and building customer profiles and relationships.

We appreciated the tips on being strategic about the information you gather from customers.  In short – don’t ask for information you’re not going to use.  Only ask about … Read More

Here’s another helpful holiday read – a 6-step plan for responding to negative social media comments.  This will be especially relevant for those who are hoping to increase their social media presence in 2014!

Technology has changed the way we do our jobs as Marketers. Have you embraced the new, modern world of marketing? Read more about 12 areas of internal and external influence on modern marketers today.

Are you properly leveraging personalization in your emails? Seems Dear First Name is much less influential than personalized product recommendations. Learn more.