What a great time we had at the Soho Beach House in Miami Beach!  Not only were the views of the ocean AND the city amazing but the crowd was great!  The evening started with 45 minutes of cocktails and networking, not to mention some delicious apps. Then the panel … Read More

Last month’s Insights article by McKinsey & Company highlights the importance of marketing operations in connecting and engaging with prospects and customers.

The article proposes 5 steps to achieve effective and efficient marketing operations:… Read More

What would you do differently if you could re-live your marketing automation implementation? The marketing execs surveyed in this recent article may be from “down under” but some things, like the challenges of implementing marketing automation platforms, cross the International Date Line! The … Read More

For many of us, email deliverability and sender reputation are thorns in our side. Even the most sophisticated marketers find it challenging to stay on top of ever-changing regulations and inconsistent ISP policies, as well as shifts in consumer preferences. For the current scoop on deliverability, check out … Read More

Just like developing that face-to-face relationship with a friendly “hello”, marketers need to do the same by sending a welcome message. Not only is it a best practice, but it is one of the highest rated messages. Those who read a welcome message tend to read other messages at a … Read More

For those of us who weren’t able to attend this year’s Sirius Decisions Summit in Nashville, we found a great list of conference takeaways tweeted by Marilyn Cox, Director of Industry Marketing for the Oracle Marketing Cloud, and thought we’d highlight a few interesting … Read More