You’ve conquered email deliverability issues, but what about how the email actually looks in the inbox? According to the 2015 State of Marketing Survey by Salesforce.com, 73% of the marketers surveyed indicated that email remains the core marketing channel for their business, … Read More

Do you miss your favorite DR Divas and local Eloqua Friends? Do you want an afternoon out of the office (we won’t tell)? Feed your cravings by coming out Thursday, February 5 to mingle with Carly Schrager and other local Eloqua Stars at the DC Eloqua User Group … Read More

A recent post on the Eloqua blog highlighted some key strategies for maximizing your marketing automation investment. The strategies focus on three key areas for success:

Prove the value of adopting marketing automation, before a tool is selected. Focus on specific benefits and process improvements. Involve key stakeholders in … Read More

A great new post on the B2C blog outlines 8 reasons why marketing automation fails.

Don’t let these common pitfalls get in the way of your marketing automation success.  We know about these challenges, and more importantly – how to overcome them.

We don’t let our clients fail with marketing … Read More

You may have heard the buzz, Canada is creating its first Anti SPAM law. Unlike the CAN SPAM we’re used to which only covers email, Canada’s Anti Spam Legislation aka CASL covers Commercial Electronic Messages (CEM):

Email
SMS
Instant Messages
Social Media postings such as ‘tweets’
Some voice communications

Our … Read More

A recent post on the Eloqua blog identified the best Eloqua reports for measuring your lead scoring efforts.  There are also several data and modelling tips that we found very helpful.

Reports:

#MQLs by Lead Score and Geography
#MQLs Converted by Lead Score
#MQLs Rejected by lead Score

These three reports will help … Read More