Tag: marketing automation strategy

The best of the MarTech space came together in San Jose, April 3-5.  Scott Brinker, VP Platform Ecosystem at HubSpot and editor at chiefmartec.com, rolled out the 2019 landscape.

For the first time, the level of year over year growth was quite minimal – 3% growth and 4.7% churn.  So … Read More

It is spring conference season! Whether you went to the Adobe Summit, Oracle Modern CX or another marketing conference this season, it is busy times! We wanted to share some key takeaways unique to each conference, and the commonalities we found, … Read More

 

Definitive Result specializes in the selection, strategy, optimization, and execution of MarTech platforms including but not limited to Eloqua, Marketo, Hubspot, Salesforce Marketing Cloud and Pardot. We provide best practice recommendations and roadmaps to maximize your marketing … Read More

 

If you haven’t learned the art of “sparking joy” in your life through the organization of your clothes and other household items, you must not have been on social media or Netflix recently. It’s all the rage! Marie Kondo gives viewers a process to basically clean and purge their … Read More

Are you using Cloud Connectors in your Eloqua Campaigns or Cloud Components on your Eloqua Landing Pages?  If so, Oracle is decommissioning these two services.  The critical dates are:

July 1st, 2016 – After this date, marketers will not able to add legacy Cloud Connectors and … Read More

We are always seeking cool examples of marketing automation in action. This post provides great insight into how the Obama administration uses marketing automation for campaign efforts! The best part about the post is that it highlights the notion that the success of … Read More