Definitive Result specializes in the selection, strategy, optimization, and execution of MarTech platforms including but not limited to Eloqua, Marketo, Hubspot, Salesforce Marketing Cloud and Pardot. We provide best practice recommendations and roadmaps to maximize your marketing … Read More

Marketo continued their annual tradition of embracing certified Marketo partners at their revenue kickoff event (RKOM). This year brought us to San Francisco, CA for a few days of marketing automation innovation, insights of the Adobe vision within the Marketo platform, and even more extensive collaboration with the Marketo sales … Read More

What an awesome time we had at the POV Lounge at the W in DC!  We enjoyed not only a great view of the city skyline on an unseasonably warm evening, but also networking with an excellent crowd! The panel included a diverse set of modern marketers, each with different … Read More

Last month’s Insights article by McKinsey & Company highlights the importance of marketing operations in connecting and engaging with prospects and customers.

The article proposes 5 steps to achieve effective and efficient marketing operations:… Read More

What would you do differently if you could re-live your marketing automation implementation? The marketing execs surveyed in this recent article may be from “down under” but some things, like the challenges of implementing marketing automation platforms, cross the International Date Line! The … Read More

Do you miss your favorite DR Divas and local Eloqua Friends? Do you want an afternoon out of the office (we won’t tell)? Feed your cravings by coming out Thursday, February 5 to mingle with Carly Schrager and other local Eloqua Stars at the DC Eloqua User Group … Read More