A great new post on the B2C blog outlines 8 reasons why marketing automation fails.

Don’t let these common pitfalls get in the way of your marketing automation success.  We know about these challenges, and more importantly – how to overcome them.

We don’t let our clients fail with marketing … Read More

A recent post on the Eloqua blog identified the best Eloqua reports for measuring your lead scoring efforts.  There are also several data and modelling tips that we found very helpful.

Reports:

#MQLs by Lead Score and Geography
#MQLs Converted by Lead Score
#MQLs Rejected by lead Score

These three reports will help … Read More

Here’s an interesting chart from the team at MarketingSherpa, about the different methods marketers use to improve email deliverability rates.

Some of the most popular options included:

Provide an easy unsubscribe process: 62% 

Measure and remove hard bounces: 51%
Clean lists regularly: 41%
Remove inactive subscribers: 39%
Maintain an opt-in only subscriber … Read More

It seems like we’re always posting the “top 10 tips” for enhancing your marketing campaigns, but this one stands out.  We love all of the recommendations, and here are our favorites:

1.  It’s all about delivery, verification, and bounce reduction.
Permission-based lists and clean data have the best chance of getting … Read More

As marketers continue to amass data and information, it is important to set up analytics for success. Investing in strategy, people, process and standards and technology can lead to great reward. Learn more about implementing the four pillars in your organization.

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You know analytics are important, but do you know what they mean? Here’s a guide to help you understand the analytics basics including often used terms such a reach, conversion rate and velocity.