Nearly every marketing professional is looking for ways to better incorporate marketing automation into their daily activities. Whether it is a repetitive task or to create customized marketing campaigns for prospective customers, Marketing Automation can help. However, to truly understand what is and isn’t working for your marketing … Read More

Definitive Result specializes in the selection, strategy, optimization, and execution of MarTech platforms including but not limited to Eloqua, Marketo, Hubspot, Salesforce Marketing Cloud and Pardot. We provide best practice recommendations and roadmaps to maximize your marketing … Read More

The marketing world continues to try to find ways to remain relevant to consumers in what Forrester is calling the “Age of the Customer”. In this digital era, empowered customers have real-time access to extensive information about a company’s products and services, as well as reputation and pricing. As a … Read More

Last week, our team had a chance to attend the Digital Summit DC and learn about the latest trends in digital marketing! The conference featured a variety of sessions highlighting best practices, emerging technologies, and innovative solutions to issues frequently faced by modern marketers across … Read More

A recent post on the Eloqua blog highlighted a topic that we care about deeply – marketing data analysis.  As we’ve said before, when you are using a marketing automation platform, it’s easy to be overwhelmed by the amount of data at your fingertips.  However, using that data … Read More

It’s no surprise that triggered emails are some of the highest ROI-producing messages you can have in your arsenal.  Are you looking to increase your open and click-through rates by over 30%?  How about up to 3x your current conversion rates?  Research has shown that triggered broadcast campaigns have done … Read More