Here’s a great article from Pardot about keeping your website and marketing content customer-focused.  The main points?

1.  Do a quick Google search about your industry, and look at the common phrases that people are searching.  This is the content they’ll find helpful!

2.  Look … Read More

These 10 commandments are rules and guidelines that as marketers we should always abide by. Do you think these are accurate? Are there any you’d add or take away?