You may know that Search Engine Optimization (SEO) is the practice of increasing the traffic to your website by the result of organic search engine results. You also know that there are jobs fully dedicated to this … Read More
You’ve been managing teams for years and you have it down! Stand-up meeting in the morning, drop by to say hi on your way to a meeting, weekly team meetings around the conference room table – and a happy hour to catch up on life outside the office…. Read More
Data cleansing is a pain point for many organizations. While it might seem like a daunting initiative to take on, standardizing your data can be crucial for your company. Having clean data will optimize processes like segmentation, lead scoring and reporting – ensuring that your marketing efforts are working like … Read More
Nearly every marketing professional is looking for ways to better incorporate marketing automation into their daily activities. Whether it is a repetitive task or to create customized marketing campaigns for prospective customers, Marketing Automation can help. However, to truly understand what is and isn’t working for your marketing … Read More
What’s an Internet Cookie?
Internet cookies are used by web sites to remember visitors and support a more personalized web site experience (among other things). When using marketing automation platforms (MAPs) like Eloqua or Marketo, for example, tracking scripts are added to your web site to enable the MAP to track … Read More