Data cleansing is a pain point for many organizations. While it might seem like a daunting initiative to take on, standardizing your data can be crucial for your company. Having clean data will optimize processes like segmentation, lead scoring and reporting – ensuring that your marketing efforts are working like … Read More
A recent post on the Eloqua blog identified the best Eloqua reports for measuring your lead scoring efforts. There are also several data and modelling tips that we found very helpful.
Reports:
#MQLs by Lead Score and Geography
#MQLs Converted by Lead Score
#MQLs Rejected by lead Score