Tag: lead management

Are you having trouble selling the benefits of a Marketing Automation system to your management team, because you are already using a CRM system? A recently-released white paper from Marketo addresses some common problems that CRMs can’t solve on their own, and describes the benefits of combining CRM … Read More

Gartner has published this year’s 2014 Magic Quadrant for CRM Lead Management.  A few interesting points in the report include:

Definitive Results is proud to support the 2 Leaders in the quadrant, Marketo and Oracle Eloqua.
Teradata’s Aprimo did not meet the criteria to be included in this year’s quadrant.
When asked to … Read More

Good morning, and welcome to this week’s Link Love!  Today we continue this week’s lead nurturing theme with some great content from around the web – enjoy!

A Definitive Results post from earlier this week, Lead Nurturing for “Definitive” Results
From the B2C blog, 5 lead nurturing mistakes to avoid
From … Read More