If there is one consistent about marketing audiences, it’s that they are ever-changing.  However, it is not every year that a new generation enters the scene.  It is exciting to see how a new group of adults has grown and evolved considering the environment that surrounded their formative years.  Generation … Read More

Here’s a cool and interesting infographic about the level of trust that consumers have for different industries, when it comes to sharing their personal data.

A couple of relevant outcomes for marketers:

72% of respondents felt that email communications and online promotions do not speak to their needs.
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