We attended the inaugural Inbox Summit East last week in DC.  Definitive Results’ own, Carly Schrager, shared her insights on Breaking Down the Silos: Integrating Email with Social, CRM and Other Platforms.  The barriers that create these silos include…wait for it…people, processes and systems.  A few of the strategies … Read More

According to the latest Epsilon 1Q 2014 Email Trends and Benchmark Report, we’re experiencing a 6% increase in email open rates over last year to the tune of 32.9%. Excellent, right?  Not so much…

Click-through rates aren’t fairing as well.  They have currently hit a low point at 4.3%. … Read More