Definitive Result specializes in the selection, strategy, optimization, and execution of MarTech platforms including but not limited to Eloqua, Marketo, Hubspot, Salesforce Marketing Cloud and Pardot. We provide best practice recommendations and roadmaps to maximize your marketing … Read More

If you haven’t learned the art of “sparking joy” in your life through the organization of your clothes and other household items, you must not have been on social media or Netflix recently. It’s all the rage! Marie Kondo gives viewers a process to basically clean and purge their … Read More

For many of us, email deliverability and sender reputation are thorns in our side. Even the most sophisticated marketers find it challenging to stay on top of ever-changing regulations and inconsistent ISP policies, as well as shifts in consumer preferences. For the current scoop on deliverability, check out … Read More

You’ve conquered email deliverability issues, but what about how the email actually looks in the inbox? According to the 2015 State of Marketing Survey by Salesforce.com, 73% of the marketers surveyed indicated that email remains the core marketing channel for their business, … Read More

Just like developing that face-to-face relationship with a friendly “hello”, marketers need to do the same by sending a welcome message. Not only is it a best practice, but it is one of the highest rated messages. Those who read a welcome message tend to read other messages at a … Read More

It’s no surprise that triggered emails are some of the highest ROI-producing messages you can have in your arsenal.  Are you looking to increase your open and click-through rates by over 30%?  How about up to 3x your current conversion rates?  Research has shown that triggered broadcast campaigns have done … Read More