Here’s an interesting chart from the team at MarketingSherpa, about the different methods marketers use to improve email deliverability rates.
Some of the most popular options included:
Provide an easy unsubscribe process: 62%
Measure and remove hard bounces: 51%
Clean lists regularly: 41%
Remove inactive subscribers: 39%
Maintain an opt-in only subscriber … Read More
Check out this great article from Eloqua, that provides tactics for reclaiming your lost contacts, both bouncebacks and unsubscribes.
The article covers the four types of lost contacts: Soft Bounce, Hard Bounce, List Unsubscribe and Global Unsubscribe; and lists some really great strategies for … Read More