A few of my favorite things…with Eloqua

The latest Oracle Eloqua release is happening now! If you haven’t noticed these changes in your Eloqua yet, you will see them by December 15. Here are the new release dates:

December 2, 2014 (POD2)
December 7, 2014 (POD3)
December 15, 2014 (POD1)

Don’t know what POD you’re … Read More

Video marketing can be a daunting prospect. There are so many elements to tackle – strategy, technology, content, budget, distribution. But with 50% of internet users watching business-related videos on YouTube at least once per week, video marketing should be creeping up everyone’s “to do list” for the New Year.

Here … Read More

A recent post on the Eloqua blog highlighted a topic that we care about deeply – marketing data analysis.  As we’ve said before, when you are using a marketing automation platform, it’s easy to be overwhelmed by the amount of data at your fingertips.  However, using that data … Read More

Gartner has published this year’s 2014 Magic Quadrant for CRM Lead Management.  A few interesting points in the report include:

Definitive Results is proud to support the 2 Leaders in the quadrant, Marketo and Oracle Eloqua.
Teradata’s Aprimo did not meet the criteria to be included in this year’s quadrant.
When asked to … Read More

A recent post on the Eloqua blog highlighted some key strategies for maximizing your marketing automation investment. The strategies focus on three key areas for success:

Prove the value of adopting marketing automation, before a tool is selected. Focus on specific benefits and process improvements. Involve key stakeholders in … Read More

Big news! We just became one of the first Oracle partners to become Eloqua Specialized! It was a challenging journey, but our team’s rockstar status is now officially recognized!

What does it mean to be Eloqua Specialized? Well, we racked our brains’ years of Eloqua experience, took lots of rigorous training, … Read More