You already know that utilizing the A/B testing procedure is critical in learning what increases deliverability, increases click-through rates, and decreases unsubscribes; but how exactly do you complete an A/B test?
The key to completing an accurate A/B test is to change one element of your email at a time. You … Read More
Gartner’s “Magic Quadrant for Digital Marketing Hubs” positions vendors within a quadrant based on their completeness of vision and ability to execute. Good news for all of you Eloqua users, Gartner has ranked Oracle as a Leader in its “Magic Quadrant for Digital Marketing Hubs.”
What is considered a Digital Marketing … Read More
The latest meeting of the DC area Eloqua Users was held on Thursday, February 5, 2015 in Reston, VA. We had a wonderful turnout of around 50 Eloqua Users and Oracle staff all eager to share and learn from one another.
The event featured four quick-win presentations by local Eloqua users … Read More
Do you miss your favorite DR Divas and local Eloqua Friends? Do you want an afternoon out of the office (we won’t tell)? Feed your cravings by coming out Thursday, February 5 to mingle with Carly Schrager and other local Eloqua Stars at the DC Eloqua User Group … Read More