Our latest post discussed how marketers must change their strategies to survive in the “Age of the Customer”. A large number of these customers will be members of “Generation Z”. Who are Gen Z exactly? Many of us are raising them now! These are … Read More
The marketing world continues to try to find ways to remain relevant to consumers in what Forrester is calling the “Age of the Customer”. In this digital era, empowered customers have real-time access to extensive information about a company’s products and services, as well as reputation and pricing. As a … Read More
Have you optimized your mobile marketing strategy for the upcoming holiday season?
Now is the time to make sure your website and marketing materials are optimized for mobile shoppers. More and more consumers are using mobile devices for their shopping needs. According to a 2015 DirectBuy infographic “82% of smartphone users … Read More
It’s no surprise that triggered emails are some of the highest ROI-producing messages you can have in your arsenal. Are you looking to increase your open and click-through rates by over 30%? How about up to 3x your current conversion rates? Research has shown that triggered broadcast campaigns have done … Read More