Our latest post discussed how marketers must change their strategies to survive in the “Age of the Customer”. A large number of these customers will be members of “Generation Z”. Who are Gen Z exactly? Many of us are raising them now! These are … Read More

The marketing world continues to try to find ways to remain relevant to consumers in what Forrester is calling the “Age of the Customer”. In this digital era, empowered customers have real-time access to extensive information about a company’s products and services, as well as reputation and pricing. As a … Read More

Have you optimized your mobile marketing strategy for the upcoming holiday season?

Now is the time to make sure your website and marketing materials are optimized for mobile shoppers.  More and more consumers are using mobile devices for their shopping needs.  According to a 2015 DirectBuy infographic “82% of smartphone users … Read More

It’s no surprise that triggered emails are some of the highest ROI-producing messages you can have in your arsenal.  Are you looking to increase your open and click-through rates by over 30%?  How about up to 3x your current conversion rates?  Research has shown that triggered broadcast campaigns have done … Read More

Here’s a great article from MarketingProfs with some reminders about engaging your audience, and building customer profiles and relationships.

We appreciated the tips on being strategic about the information you gather from customers.  In short – don’t ask for information you’re not going to use.  Only ask about … Read More

Here’s an interesting chart from the team at MarketingSherpa, about the different methods marketers use to improve email deliverability rates.

Some of the most popular options included:

Provide an easy unsubscribe process: 62% 

Measure and remove hard bounces: 51%
Clean lists regularly: 41%
Remove inactive subscribers: 39%
Maintain an opt-in only subscriber … Read More