Tag: cookies

What’s an Internet Cookie?
Internet cookies are used by web sites to remember visitors and support a more personalized web site experience (among other things). When using marketing automation platforms (MAPs) like Eloqua or Marketo, for example, tracking scripts are added to your web site to enable the MAP to track … Read More

If you are in the Life Sciences, Non-Profit or Manufacturing industry, you are having the greatest luck with converting cookies into contacts. The good news for all industries is that unique visitors (cookies) are generally high. View the chart for more information…. Read More